The elements of a persuasive attempt are the source of the message (who), the content of the

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The elements of a persuasive attempt are the source of the message ("who"), the content of the message ("what"), and the audience of the message ("to whom").

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Social Psychology

ISBN: 105452

6th Edition

Authors: Tom Gilovich, Dacher Keltner, Serena Chen, Richard E. Nisbett

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