Sources who are attractive, credible, and confident tend to be persuasive. Although a noncredible source is unlikely

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Sources who are attractive, credible, and confident tend to be persuasive. Although a noncredible source is unlikely to induce immediate attitude change, a sleeper effect may occur in which attitude change happens gradually because the message has become increasingly dissociated from its source.

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Social Psychology

ISBN: 105452

6th Edition

Authors: Tom Gilovich, Dacher Keltner, Serena Chen, Richard E. Nisbett

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