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A business - level strategy describes: the businesses in which the company intends to compete. all policies and procedures used in functional departments. the actions
A businesslevel strategy describes:
the businesses in which the company intends to compete.
all policies and procedures used in functional departments.
the actions a firm takes to exploit its competitive advantage over rivals.
a firm's resources, intent, and mission.
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Management Information Systems
Authors: Ken Laudon, Jane Laudon
12th Edition
0132478080, 9780132478083
