A business manufactures refrigerators for domestic use. There are three models: Lo, Mid and Hi. The models, their quality and their price are aimed at different markets. Product costs are computed on a blanket (business-wide) overhead-rate basis using a labour-hour method. Prices as a general rule are set based on cost plus 20 per cent. The following information is provided:

	Lo	Mid	Hi
Material cost (/unit)	25	62.5	105
Direct labour cost (per unit)	1/2	1	1
Budget production/sales (units)	20,000	1,000	10,000

The budgeted overheads for the business amount to 4,410,000. Direct labour is costed at 16 an hour.

The business is currently facing increasing competition, especially from imported goods. As a result, the selling price of Lo has been reduced to a level that produces a very low profit margin. To address this problem, an activity-based costing approach has been suggested. The overheads are examined and these are grouped around main business activities of machining (2,780,000), logistics (590,000) and establishment (1,040,000) costs. It is maintained that these costs could be allocated based respectively on cost drivers of the machine hours, material orders and space, to reflect the use of resources in each of these areas. After analysis, the following proportionate statistics are available in relation to the total volume of products.

	Lo %	Mid %	Hi %
Machine hours	40	15	45
Material orders	47	6	47
Space	42	18	40

a) Calculate for each product the full cost and selling price determined by

(1) the original costing method; and

(2) the activity-based costing method

b) What are the implications of the two systems of costing in the situation given?

c) What business/strategic options exsist for the business in the light of the new information?