Question
A business owner looking to leverage social media, its helpful to know about the most popular social media sites out there right now. This will
A business owner looking to leverage social media, its helpful to know about the most popular social media sites out there right now. This will allow the company to maximize their brand reach on social media, engage with the right people, and achieve its social media goals. You need to prepare 3000 words of a brief company business plan based on the following requirements and make a narrative presentation about the company that they could use to convince potential investors. The requirements of your report include: 1. Executive Summary 2. Vision and Mission Statement 3. Goals and Objectives 4. Value Proposition: Products & Services for the economy, social, education, etc 5. Market Analysis (Market Segmentation) a. PLC choose ONE/TWO phases and explain Target Market (Geographic, Demographic, Psychographic, Behavioural) b. SWOT Analysis : Internal (Current) & External (Future) 6. Recommendation: Based on SWOT analysis for current and future applications to continuously be a successful venture (you may use TOWS Matrix) Note: You are required to provide proper citations and reference pages when referring to any external sources of information, theories, concepts, and framework when writing your report. Assignment Structure: When completing the assignment, it should have the following general structure: i. Cover page ii. Table of contents iii. Executive Summary iv. Vision and Mission Statement v. Goals and Objectives vi. Value Proposition vii. Market Analysis a. Market Segmentation b. SWOT Analysis viii. Recommendation ix. References
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