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A business portfolio is the total group of product lines, services, and business units that the company possesses. Why is this portfolio important in strategic
A business portfolio is the total group of product lines, services, and business units that the company possesses. Why is this portfolio important in strategic planning?
It shows the relationship between marketing and management.
It shows how each business unit contributes to business success.
It answers questions for stockholders.
It illustrates how well marketing is performing.
It illustrates which distribution channel members perform well.
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Strategic Management Awareness And Change
Authors: Frank Martin , John L. Thompson , Jonathan M.Scott
7th Edition
1408064022, 978-1408064023
