A business thinking of expanding into global markets needs to examine its external environment. Which of the following options is NOT part of the external environment? Select one: O a. marketing mix O b. demographic makeup O c. political structure and actions O d. culture British Telecom is heavily engaged in trade throughout Europe and the far-east. It is able to shift resources, goods, services, and skills across national borders. What type of organization is it? Select one: O a. exporter b. multinational corporation O C. global trader O d. international facilitator In 2010, Google pulled out of the Chinese market. Why are they returning to the Chinese market? Select one: a. because China is happy to have them O b. because Google wants to have access to the large Chinese market O c. because it is time for China to become more lenient to the changes in technology O d. because Google is working hard to develop a government-approved app Maybelline formulated cosmetics that were designed to complement the complexions of women with various skin types around the world. Which of the marketing mix strategies did Maybelline use? Select one: O a. countertrading O b. product adaptation O C. product licensing O d. global market standardization