Answered step by step
Verified Expert Solution
Question
1 Approved Answer
A buyer receives a buying brief for a television media schedule to air in December 2020 and has the following information from Nielsen below. They
A buyer receives a buying brief for a television media schedule to air in December 2020 and has the following information from Nielsen below. They are instructed to use the May numbers instead of July. What is the projected rating rounded to one decimal point?
Program A airing Thursday 9-10pm:
- May 2020: SHARES 17 / PUT 61
- November 2019: SHARES 20 / PUT 65
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started