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A Calgary company is hoping to improve conditions for the working homeless in thei city. Working closely with non-profit organizations in Calgary, the company is
A Calgary company is hoping to improve conditions for the working homeless in thei city. Working closely with non-profit organizations in Calgary, the company is giving both time and money to help the nonprofits. The idea is to give long term support, leadership, and needed resources to help the nonprofits work efficiently on this problem. The Calgary company's involvement is best characterized as: A) social venture philanthropy. B) cause-related marketing. C) strategic giving. D) corporate volunteerism. E) corporate donation
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