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A campaign's return on ad spend refers to: a . the number of customers it generates for every dollar spend on the campaign. b .
A campaign's return on ad spend refers to:
a the number of customers it generates for every dollar spend on the campaign.
b the number of returning customers it generates for every dollar spent on the campaign.
c the amount of leads it generates for every dollar spent on the campaign.
d the amount of revenue it generates for every dollar spent on the campaign.
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