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A can of Coca-Cola is placed beside a famous judge on America's Got Talent. The Coca-Cola company is trying to influence viewer implicit attitudes by
A can of Coca-Cola is placed beside a famous judge on America's Got Talent. The Coca-Cola company is trying to influence viewer implicit attitudes by seeing this can of soda, especially next to someone famous. What route to persuasion is the Coca-Cola company using
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Cost Management A Strategic Emphasis
Authors: Edward Blocher, David F. Stout, Paul Juras, Steven Smith
8th Edition
1259917029, 978-1259917028
