Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

A car company is planning the introduction of a new electric car. There are two options for production. One is to produce the electric car

A car company is planning the introduction of a new electric car. There are two options for production. One is to produce the electric car at the companys existing plant in Illinois, sharing production with its other products that are currently being produced there. If the sales of the electric car are moderate, this will work out well as there is significant capacity to produce all of the products there. However, if sales of the electric car are strong, this option would necessitate adding a 3rd shift, which would lead to significantly higher costs.

Another option is to build a new plant in Ohio. The new plant would have sufficient capacity to meet whatever level of demand for the new car. However, if sales of the new car not strong, the plant would be underutilized and less efficient.

Since this is a new product, sales are hard to predict. The forecast indicates there is a 60% chance of strong sales (annual sales of 100,000), and 40% chance of moderate sales (annual sales of 50,000). The average revenue per electric car sold is $30k.

Production costs for the new car are dependent on sales. This is indicated in the data below.

Moderate Sales Strong Sales

Shared Site in IL $16k $24k

Dedicated Site in OH $22k $20k

The annual cost, including construction and all fixed costs, for the Ohio plant is $400 million regardless of sales volume. The annual cost, including construction and all fixed costs, for the Illinois plant is $200 million regardless of sales volume.

Considering fixed costs, production costs and sales volume, construct a decision tree to determine which production option maximizes the expected annual profit.

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image_2

Step: 3

blur-text-image_3

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Financial Management And Policy

Authors: James C. Van Horne

11th Edition

0137512236, 9780137512232

More Books

Students also viewed these Finance questions