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A car company provides information about their cars that they hope people will think about. The ads say things like, Our cars cost a little
A car company provides information about their cars that they hope people will think about. The ads say things like, "Our cars cost a little more, but they have great repair records, so overall you save money." The advertisers are attempting to create attitude change through: The central route Effort justification The minimal group paradigm The peripheral route
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