A car manufacturer ABC, compares its midsized vehicle to one of its competitors, XYZ. In an advertisement that appears in Motor Trend magazine, ABC shows a photo of one of it's vehicles with a smashed in frontend but the passenger cabin unaffected after a head-on accident. Alson shown is a photo of XYZ's vehicle after a head-on accident with the frontend compressed and the vehicle blacken, implying it had burst into flames.

Does XYZ have a cause of action for a defamation lawsuit(and what type of defamation)? Why or why not? What facts determine the answer?