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A car manufacturer is considering selling a standard and a deluxe version of an automobile. The manufacturer has identified two equally sized consumer segments. Their

A car manufacturer is considering selling a "standard" and a "deluxe" version of an automobile. The manufacturer has identified two equally sized consumer segments. Their values are given in the table below. The marginal cost of both versions is $10,000. Which is the most profitable strategy.
Version
Consumer Segment A
Consumer Segment B
Standard
$25,000
$35,000
Deluxe
$28,000
$50,000
a. Price the standard version at $25,000 and the deluxe version at $50,000.
b. Price the standard version at $28,000 and the deluxe version at $50,000.
c. Price the standard version at $25,000 and the deluxe version at $40,000.

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