Question
A case study for Caroline Stella's gourmet Baskets business Caroline Stella is the owner of CS Gourmet Baskets, a small brick- and- mortar business that
A case study for Caroline Stella's gourmet Baskets business Caroline Stella is the owner of CS Gourmet Baskets, a small brick- and- mortar business that specializes in gourmet gift and picnic baskets, Caroline has been keeping up with the fancy food and gourmet food trends ( being a great fan af the fancy food show that is held several times a year), and she thinks she should tap into this sector by creating an online business that will complement her physical business. This would make her baskets available to a wider market. she is proud of the quality of her products and the customer loyalty that she has earned through her hard work and hopes she will be able to succeed in the e- commerce environment. Caroline knows that she need more information before proceeding further and she needs your advice as her selected E-commerce expert. Required Prepare a well detailed report that will help Jane answer the following questions; a) How will her physical business compared to her online business? (10marks) b)What business model should she use? and justify why that model will be appropriate to use?(4marks) c) What are the special challenges and obstacles is she likely to face as she moves from traditional commerce to e-commerce?(6marks)
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