A case study is given below, read and answer the questions stated below.

You are the brand manager employed by Post Cereals Canada and are responsible for marketing 100% Bran. The cereal market in Canada is worth over $1 billion, but it is declining in value at the rate of 5 percent a year. The cereal product category is facing competition from quick-serve restaurants that offer on-the-go convenience and fruit and yogurt products that offer a healthier alternative than many cereals. All cereal brands have to adapt the healthier lifestyle trend going on in Canada.

!00% Bran is a healthy product that fits in with the healthy lifestyle trend. It is a nutritious cereal made from wheat bran that provides a high source of fibre. It is a very mature brand well known to baby boomers but not even on the radar of millennials. To grow the brand, the company must attract a new, younger target market. An attractive option might be to introduce new ways of using the product beyond just eating it as a cereal. Bran is a popular ingredient in cooking and baking recipes. Your goal is to breathe some new life into the brand- to make 100% Bran exciting- at least in the short term!

Going after a younger target calls for some non-traditional strategies. You don't have a budget for media advertising so you are contemplating a strategy that involves sales promotions, experiential marketing, and public relations. What will you recommend?(Tuckwell & Jaffey, 2019, p. 366)

Please provide answers to the following questions in relation to above case study

You are a brand manager with Post Cereals Canada and are responsible for 100% Bran cereal. You need to attract a new, younger target market.

1. Take the information provided in the case and classify the information using a SWOT analysis. Identify the company's strengths and weaknesses. Identify the opportunities and threats that the company faces.

2.Describe the characteristics of a mature market.

3.What message would you want to share with the new target market?

4.Since you do not have the budget for media advertising, what marketing activities should the company undertake? Discuss sales promotions, public relations, and experiential marketing.

5.What would you recommend?