Question
A certain advertising campaign achieves this frequency distribution: exposed 1 times: 12% exposed 2 times: 24% exposed 3 times: 12% exposed 4 or more times:
A certain advertising campaign achieves this frequency distribution: exposed 1 times: 12% exposed 2 times: 24% exposed 3 times: 12% exposed 4 or more times: 7% The rest of the population was not exposed at all. If effective frequency for this ad is 2 exposures, calculate effective reach. Report as a percent. Report 25%, for example, as "25".
MARKETING METRICS IS THE SUBJECT OF THE QUESTION.
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International Finance The Markets And Financial Management Of Multinational Business
Authors: Maurice D. Levi
3rd Edition
0070376875, 978-0070376878
