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A certain company sells two products, one basic version and one premium version, which compete for market share. The company has found that if they
A certain company sells two products, one basic version and one premium version, which compete for market share. The company has found that if they charge dollars per unit for the basic version and dollars per unit for the premium version, their sales will be for the basic version and for the premium version.
a Write a formula for the company's total sales across both products. Show that the partial derivative of the company's total sales with respect to the price of either product is negative that is the company can never increase their overall sales by charging more for one product while leaving the other product at the same price.
b Write a formula for the company's total revenues in terms of the prices they charge for each product.
c Find the values of and which yield a global maximum for the company's total revenues.
d Do the values you calculated in part c make sense? Are prices positive? Are sales positive? Does the company charge more for the premium product than for the basic product?
e If you have time, redo this problem but with Show that this model isn't realistic that is show that it leads to impossible answers in part d
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