A clothing chain is considering two different locations for a new retail outlet. The organization has identified the four factors listed in the following table as the basis for evaluation. The manager has rated each location on each factor, on a 100-point basis (higher scores are better), as shown in Table 2. a. By considering the pairwise comparisons in Table 1, obtain the factor weights via AHP. b. Measure the inconsistency of Table 1 and interpret. c. Conduct a PROMETHEE analysis to rank the alternative locations. Average community income Community growth potential Availability of public transportation Labor cost Average community income 1 TABLE 1 Community growth potential 2 TABLE 2 Factor Description Average community income Community growth potential Availability of public transportation Labor cost Availability of public transportation 2 3 1 2 Barclay Chester 95 70 70 80 45 90 80 60 Labor cost 3 1 1

A clothing chain is considering two different locations for a new retail outlet. The organization has identified the four factors listed in the following table as the basis for evaluation. The manager has rated each location on each factor, on a 100-point basis (higher scores are better), as shown in Table 2. a. By considering the pairwise comparisons in Table 1 , obtain the factor weights via AHP. b. Measure the inconsistency of Table 1 and interpret. c. Conduct a PROMETHEE analysis to rank the alternative locations