A co$-$operative bank is looking to start the digital transformation of their collections department. The CEO of the bank has hired an external consultant for the same. While discussing the present state of the bank, the consultant and the CEO bring up the following points:

Most of the bank$$s staff members are from the banking or finance background.

The CEO wants to intensify on meeting short$-$term business targets.

The CEO neglects some ideas because higher risks are involved.

The consultant suggests to the CEO to partner with E$-$money, a fintech firm that works on collections software. However, the CEO does not show much interest in it$.$

Which type of factor is hampering the digital transformation of this co$-$operative bank?

Select one:

a$.$ External

b$.$ Internal