A company cannot ollectively differentiate its branded footwear from the brands of rivals and thoroby attract more buyers by O producing and marketing branded footwear with a higher S/Q rating than the branded footwear of most all other rivals o outsponding most all other rivals on search engine advertising and branded advertising o refraining from bidding on contracts to supply private label footwear to chain retailers. o olfering a higher mail-in rebate than most all other rivals O offering buyers a bigger selection of models/styles to choose from than most all other rivals. Conving