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A company comes to you for advice and wants to know whether it should become purpose-driven or profit-driven. You advise them to follow a purpose-driven
A company comes to you for advice and wants to know whether it should become purpose-driven or profit-driven. You advise them to follow a purpose-driven approach. Why should they follow this approach? Consider the opportunities, benefits, risks and challenges involved in being purpose-driven. Please back up your explanation with at least one company example and specify how the purpose-driven approach has helped them cope with the current business environment
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