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A company could tell investors either: (1) In the fourth quarter, our earnings per share were $2.50 as opposed to the consensus forecast of $2.52.;

A company could tell investors either: (1) In the fourth quarter, our earnings per share were $2.50 as opposed to the consensus forecast of $2.52.; or (2) In the fourth quarter, our earnings per share were $2.50 as opposed to the fourth quarter last year which was $2.25. Choosing between these option is an example of:

a) Framing

b) mental accounting

c) limited attention

d) fraud

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