A company currently occupies the starred location on this image on the zone of strategic fit chart. What would be the best decision for them to improve their strategic fit, so that they can move closer to the zone of strategic fit?

Zone of strategic fit with a starred area

Group of answer choices

Increase product variety and features to meet the needs of a greater number of customers

Reduce operational costs by seeking out opportunities to utilize economies of scale

Introduce a mobile app to increase options for customers to access their product

Invest in demand forecasting methods to better align production with demand