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A company entering a new market does not want to cause existing competitors to engage in aggressive price wars, but they also do not want
A company entering a new market does not want to cause existing competitors to engage in aggressive price wars, but they also do not want to price their product significantly above the going price. Given this, which of the following pricing objectives is most appropriate? Question 5 options: 1) sales maximization 2) volume maximization 3) status quo 4) image-oriented
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