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A company finds that its forecasts, using an (alpha)of 0.20, are becoming increasingly inaccurate (error is increasing).What should they best do, given the options below?

(Error = Actual demandminusforecast)

a.consult the 'predict your future for $5' shop across the street

b.increase value of alpha

c.stay with the same alpha

d.decrease value of alpha

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