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A company has a high R&D/revenue percentage. This means that the company likely has Question 1 options: strong focus on innovation to improve current products
A company has a high R&D/revenue percentage. This means that the company likely has Question 1 options: strong focus on innovation to improve current products and services. inefficiency in the management to focus on new products. strong focus on marketing and sales to promote products and services. negligent investment toward research and development
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
