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A company has an equity beta of 2.00, cost of debt of 7%, d/e ratio of 0.35, and the tax rate of 35%. Risk Free

A company has an equity beta of 2.00, cost of debt of 7%, d/e ratio of 0.35, and the tax rate of 35%. Risk Free rate 1.25% and Market premium 8%.

Name Equity Beta Kd D/E Tax
Competitor 1 1.5 7.50% 0.4 35%
Competitor 2 2.5 8.00% 0.3 40%

Calculate the cost of capital of the company using Pure Play Approach.

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