A company has budgeted sales of $780,000 with the following budgeted costs:

Direct materials $168,000

Direct manufacturing labor 132,000

Factory overhead

Variable 96,000

Fixed 108,000

Selling and administrative expenses

Variable 72,000

Fixed 100,000

Compute the average markup percentage for setting prices as a percentage of

1. Total manufacturing costs

2. The variable cost of the product

3. The full cost of the product

4. Variable manufacturing costs