A company has developed a marketing plan with the objective of increasing sales by $5$ percent. As the promotional planner, Prestige Marketing is working with the company to create a message that will be communicated to the target audience to achieve this. It is important for measuring return on investment to translate a sales goal into

a communications objective.

a marketing objective.

one$-$to$-$one marketing.

a decision$-$making model.

an arbitrary allocation model.