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A company has elected to pursue the initiatives listed in section a below. For each initiative, describe which Balanced Scorecard perspectives that the initiative will

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A company has elected to pursue the initiatives listed in section a below. For each initiative, describe which Balanced Scorecard perspectives that the initiative will address and, specifically, which of the performance measures in section b that it will affect. Problem 16-5 Part b Required: b. For each initiative, select the measures that would be directly affected by that initiative through a chain of cause and effect links. 1. Purchase new, more efficient, production equipment 2. Train employees 3. Renovate older retail stores 4. Implement a business intelligence/business analytics system 5. Create new advertising campaign X = direct link O = possible link Complete this question by entering your answers in the tabs below. Required 1 Required 2 Required 3 Required 4 Required 5 Implement a business intelligence/business analytics system (If measures are not direct or possible links for the initiatives, do not select either X or O.) Direct link/Possible link Measures Sales growth percentage Percent of repeat customers Employee turnover Percent of defective products Number of new customers Number of product warranty claims Employee satisfaction

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