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A company has three product lines: basic, deluxe, and limited. Total fixed costs are allocated based on direct labor hours and remain unchanged in the
A company has three product lines: basic, deluxe, and limited. Total fixed costs are allocated based on direct labor hours and remain unchanged in the short term.
Basic
Deluxe
Limited
Units sold
10,000
7,000
2,500
Price per unit
$10
$13
$21
Total variable costs
$80,000
$70,000
$37,500
Total fixed costs
$22,000
$13,000
$6,000
- Based on the information above, which product lines, if any, should be discontinued due to lack of profitability?
- A.
- Only the limited line should be discontinued.
- B.
- Only the basic line should be discontinued.
- C.
- Only the deluxe and limited lines should be discontinued.
- D.
- None of the product lines should be discontinued.
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