Question
A company is analyzing their customer lifetime value (CLV) for a specific product. The average customer spends $50 per purchase and makes 2 purchases per
A company is analyzing their customer lifetime value (CLV) for a specific product. The average customer spends $50 per purchase and makes 2 purchases per year. The average customer remains a customer for 3 years. The company has a gross profit margin of 50%. Calculate the customer lifetime value for this product.
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Cost management a strategic approach
Authors: Edward J. Blocher, David E. Stout, Gary Cokins
5th edition
73526940, 978-0073526942
