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A company is considering buying a new manufacturing line for their seltzer water. The problem is the line costs $19,200,000, but the sales and marketing
A company is considering buying a new manufacturing line for their seltzer water. The problem is the line costs $19,200,000, but the sales and marketing team can't agree on the annual sales volume. They have 3 Scenarios below. What is the expected NPV of this project at a required return of 14% and an 8 year life? $4,500,000 Scenario 1 - Optimistic- 20% Sales start in the first year They grow at 15% per year until year 5 They are steady after that point $4,000,000 Scenario 2 -Most Likely - 50% Sales start in the first year They grow at 10% per year until year 5 They are steady after that point $3,000,000 Scenario 3 - Pessimistic - 30% Sales start in the first year They grow at 5% per year until year 5 They are steady after that point
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