Question
A company is considering manufacturing 2 mutually exclusive products A and B. Product A is a watch band specifically designed to fit on watches manufactured
A company is considering manufacturing 2 mutually exclusive products A and B. Product A
is a watch band specifically designed to fit on watches manufactured by the firm only.
Product B is a watch band that is designed to be adapted to a variety of watches including
those produced by competitors. Expected investment is $100,000 for each of the products.
Expected cash flows are $20,000 per year for product A. The expected value for B is $23,000
for 8 years also.
The coefficient of variation (CV) for A is 1.0 and for B is 1.5.
Because of high risk attached
to B the risk adjustment to B is k=15% and for product A, k=10%. Which project would you
recommend to the company for investment?
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