Question
A company is employing a market information system to obtain information to aid in marketing decisions. What does this mean, and what are the three
A company is employing a market information system to obtain information to aid in marketing decisions. What does this mean, and what are the three factors that need to be considered when creating an MIS?
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Management Accounting Information for Decision-Making and Strategy Execution
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
6th Edition
137024975, 978-0137024971
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