A company is in the business of making-to-order souvenir spoons for customers. The customers select the size of the spoons and may specify the design to be embossed on them. One or more spoons may be ordered. The company is considering going into the make-to-stock spoon business for souvenir spoons and everyday tableware as well. What will the company have to do differently? How is the business likely to change? Explain your answer using the product-process matrix.