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A company is trying to set the price for one of its new products. Three pricing schemes A, B and C have been suggested.

 

A company is trying to set the price for one of its new products. Three pricing schemes A, B and C have been suggested. The estimated sales volume under the demand levels of high, average and low is indicated in the following payoff matrix: Pricing Scheme A B C State of nature(expected demand) High 1600 1400 1250 Average 1400 1300 1100 Find the choice of pricing scheme using the following decision criteria: (a) Maximax payoff (b) Maximin payoff (c) Hurwicz's criterion of realism with k=0.6 Low 1000 800 600

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