A Company manufactures organic baked whole grain energy snacks, made with a blend of carbohydrates, fiber, protein, and fat to give kids energy so they can keep zipping and zooming along. Their products never include high fructose corn syrup or artificial flavors. They offer varieties such as S’MORES and ICED OATMEAL COOKIE etc.

Their ads display the caption “What Imaginations need. What kids want”. on the front of the packaging, they have a boy who is friendly and looks energetic on the skateboard.

Which consumers are the target market for ZBar? What is ZBar’s Unique Selling Proposition?

Explain how the packaging appeals to the target market.

Describe the brand image for ZBAR and explain how the marketing of ZBARs develops this brand image. Suggest how it can go for a brand extension.