A company may be most successful if they undertake the integrated cost-leadership and differentiation strategy and work to _____.

Responses:

increase costs related to nonvalue activities but reduce costs related to areas of unique value

reduce costs related to nonvalue activities but invest in ways to create unique value

create value through technologies

decrease value in all areas

The strategy diamond consists of which three elements?

Responses:

Business

Corporate

Personnel

International

Which of these questions, prompted by the strategy diamond, helps a company develop an international strategy? Select all that apply.

Responses:

Who should expand?

Do we need to expand?

How should we expand?

Where should we expand?