Question
A company may use which of the following trade promotions to push their products through the distribution system? A) discounts B) in-store special offers C)
A company may use which of the following trade promotions to "push" their products
through the distribution system?
A) discounts
B) in-store special offers
C) advertising allowances
D) coupons
E) brand advertising
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Management A Practical Introduction
Authors: Angelo Kinicki, Denise Breaux Soignet
10th Edition
1260735168, 978-1260735161
