A company observes a lower than average market return based on present sales forecast but finds that their market reputation is good hence they are gaining an effective intangible asset as goodwill despite a constant rise of inflation. Suggest what policies the company can undertake in order to make better future gain. (2) a) The company can plan for substituting their market reputation as a gain for future market condition. b) The company should develop their own product quality while substituting the market reputation to capture more customers. c) The company should make investments into better opportunities in order to capture more customers ?