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A company orders 200 units from a supplier but only receives 150 units. The company wants to get a full order of 200 next time,
A company orders 200 units from a supplier but only receives 150 units. The company wants to get a full order of 200 next time, so they decide to ask for 300 next time so that if they get less than ordered, they will still get the 200 they want. According to the eTextbook, this tactic, which causes the bullwhip effect, is called
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Strategic Management Text And Cases
Authors: Gregory Dess , Gerry McNamara , Alan Eisner , Steve Sauerwald
11th Edition
1264124325, 978-1264124329
