A company owner was about to go to a seminar, where he planned to hand out pens containing his business logo. He, thus, called a supplier and ordered 1,000 ballpoint pens to be inscribed with his business logo. The pens were supposed to be black ink pens, and the logo was to be inscribed in black. When the pens arrived, they were red ink pens with a competitor's logo. The company owner then contacted another supplier to make the pens in time for the seminar. That supplier charged a sales commission in addition to the regular fee because of the rush order. The company owner then sued the original supplier for damages.

In a general claim for damages, which would not be incidental damages?