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A company produces toys. The following information is available: Selling price per doll $26.40 Variable costs per doll $12.00 Current annual sales 80,000 units Current
A company produces toys. The following information is available:
Selling price per doll $26.40
Variable costs per doll $12.00
Current annual sales 80,000 units
Current fixed costs $360,000
The sales manager projects that next year a 10% reduction in selling price, combined with an increase of $50,000 in advertising
spending would result in an increase of 50% in unit sales. By how much will net income increase or decrease if they do so? Show work and forulas used
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