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A company recently paid a $ 3 . 5 0 dividend. It plans to increase this dividend by 1 5 % next year. The year

A company recently paid a $3.50 dividend. It plans to increase this dividend by 15% next
year. The year after, it will begin reducing its dividend by 3% per year until it arrives at
the sector average of 5%. The company's stock currently sells for $75. What is the market
signaling is the company's appropriate discount rate?

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