A company releases its latest quarterly earnings report. The report details extremely negative developments for the firm that will adversely impacts its cash flows in both the short-term and for many years to come. As a result, which of the following outcomes will most likely occur for the firm's outstanding bonds? a) the price will increase b) the price will decrease c) the yield to maturity will increase d) the yield to maturity will decrease e) both b) and c) are correct