Question
A company sells two products: Sparta and Volta. Volta is manufactured by a third party supplier, which charges the company a contractual price for each
A company sells two products: Sparta and Volta. Volta is manufactured by a third party supplier, which charges the company a contractual price for each unit of Volta manufactured. A summary of revenue and costs assumptions for each product is as follows:
Sparta | Volta | |||
| | |||
Planned sales units prior to promotion | 100,000 | 20,000 | ||
Unit selling price | $10 | $20 | ||
Unit variable cost | $3 | $10 | ||
Fixed costs | $500,000 | $0 |
The company has the opportunity to spend an additional $10,000 in promotional expenditures on either Sparta or Volta, anticipating a 10% increase in unit sales volume as a result. Both product lines have idle capacity and can support the increase in unit volume. The company should spend the additional promotional expenditure on
- A.Volta, because it would generate an additional $20,000 in operating profit.
- B.Sparta, because it would generate an additional $10,000 in operating profit.
- C.Sparta, because it would generate an additional $60,000 in operating profit.
- D.Volta, because it would generate an additional $10,000 in operating profit.
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