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? A company started and managed by business students is selling campus calendars. The students have conducted a market survey with the various campus constants
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A company started and managed by business students is selling campus calendars. The students have conducted a market survey with the various campus constants to determine sales potential and identity which market segments should be targeted. The accompanying table shows the results of the market survey Complete parts a through below Click the icon to view the table of results a) What percent of all these respondents are alum? soft respondents are alumni (Round to one decimal place as needed) b) What percent of these respondents are very likely to buy the calendar? % of all respondents are very ikely to buy the calendar (Round to one decimal place as needed) c) What percent of the respondents who are very likely to buy the calendar are alum? of the respondents who are very likely to buy the calendar are alumni (Round to one decimal place as needed) d) or the alumni, what percent are very likely to buy the calendar? Click to select your answers) Data table - X U bu Students Faculty / Staff Alumni Town Residents Total Unlikely 208 100 18 10 336 Buying Likelihood Moderately Likely 375 154 17 52 598 Very Likely 316 98 17 42 473 Total 899 352 52 104 1407 are cel d) of the alumni, what percent are very likely to buy the calendar? 1% of alumni are very likely to buy the calendar (Round to one decimal place as needed.) e) What is the marginal distribution of the campus constituents? % of the campus consists of students, % of the campus consists of faculty statt, 1% of the campus consists of alumni, and of the campus consists of town residents (Round to one decimal place as needed) 1) What is the conditional distribution of the campus constituents among those very likely to buy the calendar? % students. I faculty staff, % alumni and 1% town residents (Round to one decimal place as needed) g) Does this study present any evidence that this company should focus on selling to certain campus constituents? O A. Yes, the company should focus on faculty/staff OB. Yes, the company should focus on alumni. O C. Yes, the company should focus on students OD. Yes, the company should focus on town residents. O E. No, the constituents are evenly distributed and no person from each constituent is more likely to buy the calendar than another Step by Step Solution
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